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Member Benefits

MFR Coverage AreaMy Florida Regional MLS is one of the leading multiple listing service organizations in the United States. With more than 30,000 members in over 18 counties, our database exceeds 100,000 listings—granting you the most complete and comprehensive MLS catalog in Florida. As the real estate marketplace demands quality information at breakneck speeds, My Florida Regional MLS has the tools you need to succeed.

Our broad geographic reach extends from coast to coast, across the scenic Florida Peninsula. Whether your clients are seeking an inland home, acreage or even a waterfront estate, we've got Florida covered!

Strength In Numbers

Our strength-in-numbers concept allows us to provide a complete suite of MLS products and services while keeping subscription costs under control. While some of our services include traditional MLS listing and tax data, some of our marketing products include the latest in virtual and social media technology. By combining the quantitative data with the new marketing models, we'll help you position yourself as a real estate expert.

Two Subscription Options

In January 2010, we launched My Florida Commercial Real Estate (MFCRE) to cater to commercial real estate agents. To meet the needs of all members, we have designed two subscription options.

  • MFRMLS—This our most widely used subscription. Powered by MLXchange, this Internet based engine is used primarily for residential listings. Agents who also list commercial properties on a limited basis may also use this service.
  • My Florida Commercial Real Estate—Launched January 4, 2010, this new Commercial Information Exchange provides a comprehensive search database and marketing engine for commercial real estate agents.

To enroll in MFCRE, please call Connie Kazakowitz at 407-218-8668 or 1-800-686-7451, ext. 8668, or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

 

Productivity Tools


Designed to assist in your production as a real estate professional, these fundamental tools are included in your subscription.

  • MLXchange - Our primary web-based MLS database (more»)
  • Data Co-op - Provides new tools, new reports, and a new way to access MLS listings ( more»)
  • iMapp - Tax data, aerial maps and foreclosure status (more»)
  • Showing Time - Web-based appointment and showing instruction interface (more»)
  • Transaction Desk - This time-saving tool automatically fills in names, addresses, legal descriptions, and more into your real estate transaction forms. (more»)
  • Kurio MLS Wireless - Mobile MLS access for web-enabled phones (more»)
  • Short Sale Assistance Desk - assisting in cases of non-responsiveness from servicers, or where the mortgage insurer or second lien holder has imposed a closing condition that is not possible for the borrower to meet (more»)
  • Down Payment Resource - connects eligible homebuyers and eligible properties with government funded buyer assistance programs (more»)
  • InstanetFax - is a FREE faxing solution for all MFRMLS members ( more»)
  • Red Plus Innovations - A market conditions tool to assist in producing 1004 MC information (more»)
  • RETechnology - assist MFR members with insights on new products, emerging industry trends and breaking news (more»)

Marketing Tools


Looking to add a little extra sizzle to your marketing efforts? Through your affiliation with My Florida Regional MLS, you can receive these marketing products for free or reduced cost.

  • MyFloridaHomesMLS.com - is YOUR consumer website designed to serve the consumer, but keep you in the center of the transaction (more»)
  • Proxio - translates listing information to nineteen different languages on the MyFloridaHomesMLS.com consumer website (more»)
  • RatePlug—Interest rate scenarios for your listings (more»)
  • RealBiz360*—High quality 360° Virtual Tours with zoom-in technology and easy uploading to Social Media platforms (more»)


*RealBiz360 is available for an additional fee.




 
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