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Matrix Updates/Changes Coming Soon

The following changes/updates will take place in Matrix March 10, 2015.

Addition of new fields
    • Auction Type
    • Auction Firm/Auction Website
    • Auction – Property Access Y/N
    • Buyers Premium

Removal of the following existing fields:
     • Auction Time
     • Auction Date

Modification of the Special Sales Provision field to include the following new pick-list options:
     • Auction
     • Auction/REO
     • Auction/Short Sale
Note: this field will remain a single selection pick-list and is required for all listings.

Sold Price Variance Change – reduced the variance allowed from list price from 50% to 25%.

New Welcome Email Text

New Active Auto Email Text

For more information regarding these Matrix updates/changes click Here for the detailed release notes.

Give Your Marketing the Royal Treatment

Dig into the topic of content marketing this month with us, the MFR marketing folks. We’re sharing tips, tools and ideas — join us at the virtual roundtable!

Feeling overwhelmed with planning your brand marketing strategy? You’re not alone. The amount and variety of options to support marketing plans these days are fantastic, but sifting through all of it can be daunting.

We’ve done a lot of research about what’s trending for 2015. We’ve also looked back at 2014 and identified our favorite tools to share with you.

Here’s what we know for sure: content marketing is still king in 2015.

(Stat source: WebDAM®)

You may already be creating custom content marketing, but for those new to it, simply defined it is:

Sharing your connections, expertise and experiences with people who ultimately trust you enough to handle their business.

What’s driving content marketing success now?

• Documented strategies/plans
• Genuine storytelling
• Captivating visuals
• Personalization
• How does this look on a mobile device?
• Social media

Throughout this month, we’ll share a variety of useful content marketing stuff on our social media channels to support your marketing success, so be sure to click and scroll often.

Get started with this bundle of helpfulness that includes our free tool picks and an excellent article about how vital local content strategy is for your marketing.

—The MFR Marketing Team

Restricted Words Identifier Now Enabled

NOW HERE — MFR is pleased to announce a time saving improvement for Matrix that automatically identifies restricted words in the public remarks field. Restricted words will now show as highlighted in yellow to alert the user.

This new function will make it easy to quickly identify the issue, solve it and continue with your listing input.

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