RatePlug Helps Mortgage Brokers In a Tough Market

Friday 28 September 2007

Realtors: Take this chance to strengthen your business relationships

In this market, Realtors are not the only ones hungry for business. As mortgage brokers tighten their belts, chances are, they're knocking on your door for referrals. It's a good time to strengthen your relationships, and RatePlug - available as a free value-added feature of your MLS subscription - can help.

Smart homebuyers often qualify for financing before they begin their hunt for a home. That puts mortgage brokers in a position to refer business to Realtors, and lenders are most likely to refer to Realtors who show they're serious about returning the favor. RatePlug is a perfect way to start building a relationship with a lender.

What is RatePlug?

RatePlug allows you to include mortgage options from up to three of your favorite lenders at the bottom of each listing you Email from MLXchange. The benefit for your clients is that, with each listing, they get accurate, up-to-date information showing a realistic monthly payment for the property, including property taxes. The benefit to you is that you provide a valuable tool to your clients.

For lenders, the benefit is clear. While RatePlug is free for Realtors, lenders pay $49.95 per month to allow them to affiliate with up to 10 agents.

Is your favorite lender part of the RatePlug network?

Sign up to find out. The sign up process is quick and easy, and you can do it online. Sign up here. Once you've signed up, you can search the network and select from up to three available lenders. Don't see your favorite lender? Tell them about RatePlug and that if they sign up, you'll include them with every listing you Email. Lenders can sign up here.